01
Complete Brand Creation
Strategy through to launch. Positioning, identity, applications, digital and the direction to run it. For new ventures and full repositions.
Typically 10–16 weeks
Services
We build clarity
across every
point of contact.
HERT works across strategy, identity, communication and digital experience. Each engagement is shaped around what the project actually requires — nothing more, nothing less.
Before anything is designed, we establish what is actually true about the business and what it is willing to defend.
Strategy at HERT is not a deck. It is a set of decisions that make every later decision faster — what the brand is for, who it is speaking to, what it will refuse, and the language it uses to say so.
We work from evidence: the category as it actually looks, the audience as they actually behave, and the founder’s intent as it is actually stated.
- Research
- Positioning
- Brand architecture
- Audience definition
- Competitive analysis
- Naming
- Messaging
- Tone of voice
- Brand direction
A visual system precise enough that new applications design themselves.
An identity is finished when someone who has never met us can extend it correctly. That means fixed rules for type, colour, image and space — and no decorative reserve to fall back on.
We deliver systems, not logo files: the mark is usually the smallest part of the work.
- Visual identity
- Logo systems
- Typography
- Colour systems
- Graphic language
- Image direction
- Brand guidelines
- Art direction
The world around the brand — how it is photographed, staged, written and released.
Creative direction is where a system becomes a atmosphere. We define the light, the framing, the casting, the pace and the restraint, then hold that standard across every asset produced.
We direct photographers, retouchers, writers and production teams, and we are equally comfortable being the ones holding the camera.
- Campaign concepts
- Visual worlds
- Photography direction
- Styling
- Editorial direction
- Launch direction
- Content frameworks
Websites and interfaces built to the same standard as the printed work — and measured on performance, not screenshots.
We design and build digital experiences that are fast, accessible and genuinely maintainable. Motion is used to explain, never to fill time.
Every project ships with a design system, real content structure, and documentation the next developer can follow.
- Website strategy
- UX direction
- UI design
- Interactive experiences
- Responsive systems
- Digital art direction
- Design systems
Bringing the brand into contact with people, on a schedule, without diluting it.
Launches, seasonal campaigns, product introductions and social systems — planned as a sequence rather than a set of posts.
We build content frameworks the client’s own team can run, and we stay close enough to keep the standard from drifting.
- Marketing campaigns
- Social media systems
- Product launches
- Advertising concepts
- Content development
- Presentation design
- Promotional materials
For brands that need a standard held, not a project delivered.
A retained relationship where HERT acts as the creative authority on everything the brand produces — reviewing, directing, designing and protecting consistency as the business grows.
Structured monthly, with a defined scope and a single point of contact.
- Brand stewardship
- Retainer design
- Campaign support
- Content direction
- Ongoing design systems
- Visual consistency management
Engagement models
Three ways
to work together.
Scope is agreed before anything begins. Fees are quoted per project, never per hour.
02
Focused Project
One defined outcome — a website, a campaign, a packaging system, a publication. Scoped tightly and delivered complete.
Typically 4–8 weeks
03
Ongoing Partnership
Monthly creative direction and design across everything the brand produces, with agreed capacity and a fixed standard.
Rolling, minimum three months
Next step
Tell us what needs to be clear.
A first conversation costs nothing and usually takes thirty minutes. Bring the problem, not a brief.